To announce that Uber Eats now delivers McDonalds in New Zealand
they decided to play a joke. Not on a person, but on bus.
The Auckland Aquarium’s ‘Shark Bus’, that’s been delivering visitors for over 10 years.
Creating probably social media’s most mouth watering moment of the year.
The PR lead and socially driven stunt generated over 3.7 million social impressions in just 9 days - over 100,000 likes, was on the front page of Reddit for 2 days generating over 60,000 upvotes.
A mobile game took the action to the rest of the country, it was played over 80,000 times in just one week.
All which drove a 123% increase in Filet-o-Fish sales.
That’s a lot-o-fish...
3,700,000
social impressions in 9 days
123% increase
in Filet-o-Fish sales
100,000
likes, and 60,000 upvotes on Reddit