How the f*ck do we cope without takeaways in a lockdown? By creating our own “fake-aways” at home.
Missing the mac?
Wishing for a whopper?
Craving a cheeseburger?
As New Zealanders bunkered down throughout the pandemic, and our favourite fast-food joints shuttered their stores, we asked three of our most prominent food-fluencers to replicate iconic takeaway burgers at home.
Using the Silver Fern Farms Honest Burgers product, we hacked the news agenda to release recipes within days of shifting COVID regulations. The result was hundreds of thousands of earned social impressions, thousands of ‘saved recipes’ and a spike in home-made family Fake-Aways on Friday night.
