Motor Neurone Disease is an incurable condition that gradually causes muscles in the body to waste away – leading to the loss of every physical capability.
To dramatise the impact Motor Neurone Disease has on people, we used New Zealand’s leading online marketplace in a way it had never been used before.
The online auctions were supported by infomercials, OOH, PR, social and digital media.
David (who is living with MND) sold his items in a digital timeline of his deterioration. All items were sold, turning every bid into an opportunity to educate and raise funds at the same time.
