Motor Neurone Disease is an incurable condition that gradually causes muscles in the body to waste away – leading to the loss of every physical capability.
With 95% of funding coming from public donations, Motor Neurone Disease New Zealand needed to raise awareness and funds to ensure those living with the disease can maintain some quality of life.
To dramatise the impact MND has on people, we used New Zealand’s leading online marketplace in a way it had never
been used before.
David (who is living with MND) sold his items in a digital timeline of his deterioration. All items were sold, turning every bid into an opportunity to educate and raise funds at the same time.
